Hi everyone, I have read a lot -- both here and elsewhere -- about pour costs and profit margins. I understand full well that on average one can ballpark their liquor pour cost somewhere in the 20% to 25% range. And I have read a lot about ways to affect the average cost by upselling, pushing well drinks, and so on. What I'm curious about, however, is the average pour cost for beer and only beer, hard liquor aside. I'm in New York city, and there isn't generally much fluctuation at all. $4, $5 and $6 per beer is pretty much what you see everywhere. Anywhere I go, I can pretty much guarantee myself that a PBR can is $2.50, Bud draught is $4, a Stella is $5 and a craft beer is $6. Is there an industry standard or general rule-of-thumb for what th average pour cost is on beer alone?
Thanks a lot. I'm looking to open a bar, but I believe I will be selling a staggering amount more beer than liquor to my demographic and I want to make sure my general assumptions of 20% - 25% still hold true. I can't get any distributors to talk to me even about prices without a liquor license.